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Comfort Powers You.

We create sleepwear that fits not just your body, but your mood. Because rest isn't frivolous-it's power.

Meet the founder

Most Loved, Most Worn

We serve a very specific woman: the 35+ woman who’s juggling work, home, routines, and relationships — and still wants to feel comfortable inside out, without compromising how she looks through the day.

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One Dress, Countless Moments.

Thats the way the team thinks while designing each of our styles.

Because today’s woman wants effortless all-day presentability. She wants to feel put-together. Ours are pieces she can live in — not just sleep in.

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About The Brand

We are built on one simple belief - COMFORT POWERS YOU.

We make nightwear for you, the woman you are beneath the world’s expectations.

Embroidered heirloom nighties, monogrammable home dresses, and retro-inspired silhouettes — to celebrate identity, nostalgia, and emotional comfort.

The result? When you slip into After Dark, something shifts. Your mood softens.

It's about you, with or without the world watching.

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Meet the founder

Prerna Vaswani-

Leader, Dog mom & A Happy Soul

I’ve always known what I want. That used to be a silly joke in my family, now it’s my biggest strength as a founder.

-At 2, I could tell you if I wanted a pink dress or a white one.

-At 25, I quit a superb position heading CSR for the biggest Travel website in India because it didn’t feel aligned anymore.

-At 27, I lost my dad and found a deeper reason to create something of my own.

Today, I run After Dark Store—a sleepwear brand built on comfort, clarity, and mindfulness.

Growing up in a small and prosperous family unit, I watched my parents build a business from scratch.

But more than that, I watched them live—deeply, joyfully, purposefully. That shaped everything.

After Dark Store is rooted in that Philosophy:

-Rest is power.
-Comfort is strength.
-Women need peace! Inside-Out!
This space isn’t just about what we sell. It’s about the stories we carry. 

What this journey has taught me:
If you’re someone holding on to a dream, the world will clap one day.
But first, you have to hear yourself say,

“I believe in this”

Our History

Before hashtags, before hype - my parents built a legacy on trust and craftmanship.

Today, we carry their story forward- blending tradition with modern design to create timeless pieces.

Before After Dark existed, my parents had already built a fashion legacy without hashtags, hype, or middlemen.
Back in the day, my dad started an export business. My mom joined him not long after.
Together, they supplied womenswear to over 80 international luxury chain stores across the UK, USA, Canada, Europe and the Nordics (Galleries Lafayette Paris, De Bijenkorf Amsterdam and more). No agencies. No reps.
Just direct relationships with buyers, built on trust, consistency, and craftsmanship.
She didn’t “collab with brands.”
She designed their entire collections.

So when people ask us why should we buy from you? We say buy from a family that’s been designing the world’s finest nightdresses since the ’80s.

...

In 1988, my parents exported their 1st cotton nightwear shipment to De Bijenkorf in Amsterdam.

The tags read: After Dark.
Years later, when I was building something of my own, the name came back to me like a sign.
After Dark isn’t just a name, it’s my family’s story, all stitched up.
Decades of samples, sketches, patterns, all built by hand, by heart.
The kind of fashion that didn’t chase virality, but outlived trends.

In fact, 80% of what we still sell today comes from those very archives or a variation of something my mum created 25 years ago.
They’re not basic. They’re not fast.
They’re evergreen.
And they’re selling, year after year because real design doesn’t need a rebrand.
It just needs someone to respect where it came from.

 

Eaze Dresses: 

Eaze to wear. Eaze to style. 
A category that promises effortlessness — in movement, mood, and mindset. 

One dress, countless moments.

Eaze Dresses are flattering, breathable, cotton-rich dresses designed for the real rhythm of a woman’s day — from home to errands to sleep.
A single garment that adapts to her life, not the other way around. These are perfect to,

✔ Sleep in
✔ Lounge in
✔ Do chores in
✔ Attend Zoom calls in
✔ Host guests in
✔ Wear on vacation
✔ Wear in evenings for “unwinding” time

This has made us the leader in all-day presentability for women above 35 years of age.

The design language of Eaze Dresses is to have memory, identity and emotion stitched into every seam. Not trend-chasing. Inspired by the quiet elegance of Indian homes, it includes:

• Embroidered heirloom nighties reminiscent of what mothers and grandmothers wore
• Monogrammable home dresses that become personal keepsakes
• Retro-inspired comfort silhouettes that bring back softness from simpler times
• Storytelling prints rooted in Indian nostalgia — courtyards, morning rituals, night-time quiet, festival warmth
Every piece is designed to feel familiar, safe, intimate — like returning to a version of you that you almost forgot.

More than Sleepwear. A Mood. A Movement.

More than Sleepwear. A Mood. A Movement.

And sleepwear?

It’s not about what you wear in private—it’s about how you feel when you’re with yourself.
Because rest is not frivolous. It’s essential. It is true power.
We create pieces for women who lead, laugh, hustle, heal, and wind down with intention.
We’re not just selling coords and cotton. We are not just a sleepwear brand.
We are a movement of emotional transitions and feminine ease.

When you slip into After Dark, you're not just dressing for sleep. You're stepping into yourself, the version that gets lost in the noise of the day. Because when you slip into something that fits just right, not just on your body, but your mood, something shifts. And that’s the kind of confidence we design for.
Welcome home.
This space is yours.

Comfort powers you.

About Our Logo

In the heart of a bustling city where history and modernity intertwine, After Dark Store is creating beautiful premium nightwear which epitomizes timeless elegance reminiscent of vintage charm.
At its core, the logo features the initials "A" and "D," entwined tolook like one flowy symbol. The design is inspired by the soft curves and intricate detailing of vintage beauty with a modern touch. It is
reminiscent of the good old days.
The letters are adorned with a subtle crescent shape reflecting the phases of the moon — a symbol of change and growth. It is a nod to the essence of femininity in its various forms, and the multifaceted nature of women.
In this logo, After Dark Store finds its voice — a harmonious blend of traditional and historic charm with contemporary confidence, capturing the essence of both past and present in a single, striking
emblem.

The Latest From After Dark, Stitched For You.

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+91 8287929895 (Whatsapp Only)
11 am - 6 pm; Mon - Sat
customercare@afterdark.co.in
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EXPLORE

Luxury wear is all about soft, durable fabrics with designs that are modern yet timeless. And it’s not restricted to dresses, gowns or ethnic wear anymore. The trend has surpassed its traditional boundaries to capture your bedroom territory. Presenting luxury sleepwear by After Dark that helps you restore, regenerate, recharge and look implausibly glamorous while you sleep. The luxe sleepwear by After Dark encapsulates the relaxed refinement to allow women to be the purest versions of them- elegant, effortless and easy-going. With designs that are curve- friendly and unabashedly feminine, we strive to make women feel good in their clothes, irrespective of the time and wear it like their second skin.

Our versatile collection with laid-back silhouettes is what dreams are made of and can be worn with ease. Whatever your age or stage of life might be, our collection is sure to fill your desire to look your best round the clock with dreamiest robes, romantic nightwear, pyjama sets, shorts, nightdresses and nightdresses with gowns. Blurring the line between nightwear and day wear, our nightdresses are an embodiment of fine craftsmanship; timeless designs and favor global slow fashion movement. Be it a special slumber party that you wish to throw or wedding sleepwear that you are so confused about, we are here to cater to your needs of finding your best luxury nightdress.

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